Ditch the artist follower trap

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You don’t need to post more. You just need to stop sounding like every other artist.

If your feed’s full of palettes, canvas sizes, and 'latest from the studio' captions, you’re not making yourself visible. You’re just blending in. And the algorithm? It’s showing your work to other artists, because that’s who it thinks it’s for.

This free PDF breaks down why that keeps happening, and the 5 simple shifts that finally help you show up in a way that makes sense to the people your work is actually for.

You don’t need to post more. You just need to stop sounding like every other artist.

If your feed’s full of palettes, canvas sizes, and 'latest from the studio' captions, you’re not making yourself visible. You’re just blending in. And the algorithm? It’s showing your work to other artists, because that’s who it thinks it’s for.

This free PDF breaks down why that keeps happening, and the 5 simple shifts that finally help you show up in a way that makes sense to the people your work is actually for.

Hi! I'm Karen

...and I built my art career from scratch in my 40s – with no connections, no relevant training, and no clue how the art world worked.

I used these exact shifts to stop sounding like every other artist on Instagram, and started building visibility that led to real collectors, consistent sales, and BBC One's Extraordinary Portraits.

Alongside my own practice I now I help thousands of artists do the same, working with them to articulate what their work is really about, define who it’s for, and create visibility that connects with people who might actually buy.

So if you're tired of being stuck in an Instagram artist echo chamber, this PDF is for you.